JAEGER-LECOULTRE ANNOUNCES ITS NEWEST GLOBAL AMBASSADOR LENNY KRAVITZ

A SHARED SPIRIT OF STYLE AND CREATIVITY Jaeger-LeCoultre is delighted to name Lenny Kravitz as a new Ambassador for the Maison.

With a strong parallel between his creative philosophy and that of Jaeger-LeCoultre, the relationship with the Maison has come very naturally.

Lenny says: “I feel very drawn to Jaeger-LeCoultre. The way they combine such a high level of craftsmanship, design and function in their watches – that really resonates with me.” 

“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, the CEO of Jaeger-LeCoultre. 

One of Lenny’s favourite watches is the Reverso, which he wore when he performed at the 2023 Oscars ceremony. 

“Beyond the function of a watch, style is very important – how it looks and the way it fits on your wrist. You have to really connect with it,” says Lenny.

“My Jaeger-LeCoultre pieces feel like they have always been there – they blend with me and their style is absolutely timeless."