MINI AND PAUL SMITH CREATE A SUSTAINABLE MINI CONCEPT CAR
The MINI STRIP
The famous car brand MINI and legendary British fashion designer Paul Smith collaborated on an iconic, custom-made car - the MINI STRIP.
Defined by a three-word mantra: simplicity, transparency, sustainability.
“Paul asked essential questions right at the start of the design process with his non-automotive and therefore fresh perspective,” explained Oliver Heilmer, Head of MINI Design.
Eye-catching yet soothing, underscoring perfectly the reduced design of the interior.
Here’s hoping it doesn’t just stay a concept, so we can all get one!