Whereas the Swiss watch industry used to have a reputation for its excessive conservatism, the last 15-20 years saw that change entirely as even historic names such as Vacheron Constantin and Patek Philippe began openly targeting a distinctly younger audience with their Fiftysix and Twenty4 collections respectively. That to a generous degree is due to the success of brands like Hublot.
The very essence of Hublot’s success story lies in its bravery and appetite for setting, rather than following the trends: watch design, material engineering and marketing partnerships… Individually and together these have paved Hublot’s path to global recognition. The Hublot Big Bang Chronograph Millennial Pink is a watch that already in its very name targets a new audience: Millennials. This Big Bang Chronograph is in gender-bending Millennial Pink (also sometimes called “Tumblr Pink” and “Scandi Pink”), a colour attained through the anodisation of its 42mm wide, beautifully wearable titanium case. The partially openworked dial reveals the HUB1280 UNICO movement, a self-winding mechanical movement designed and produced by Hublot.
The popularity of the colour needs no explanation to those this watch is addressed but the overall aesthetic is one to be seen in person to be fully appreciated. The Hublot Big Bang Chronograph Millennial Pink is priced at €20,700 on a matching rubber strap and folding clasp and pink knit Velcro strap with anodized aluminum sport buckle.
Words: David B.