In its mission to achieve the highest level of sensory satisfaction, Rolls-Royce unveils Phantom Scent, a new fragrance concept that is perfectly integrated into its exclusive Phantom car. This has been in the making for over a decade to create this accurate and precise olfactory experience. It comes with a patented in-car technology that delivers a slow and steady stream of scent – an almost invisible but very effective layer of luxury.
A fragrance for movement
The fragrance, the Phantom Scent, is created by the Rolls-Royce perfumer, a part of the Bespoke Collective, and represents the car itself in its leather, lacquer, thread, and wood. The final fragrance is a mature and sophisticated scent with smoky notes of Amyris, sweet Rosewood, delicate or soft Iris, and spicy Cedarwood that encapsulate the feeling of the Phantom drive and the feel of the craftsmanship of the car.
This is in conjunction with the knowledge of haute perfumery and biochemistry to develop the perfect scent that becomes an aspect of the journey. The technology is integrated into the car’s structure and applies the fragrance constantly at a very low rate, so the scent is constant but not overwhelming, ensuring it lasts and becomes a part of the journey.
Extensive testing was conducted to guarantee a seamless and consistent fragrance experience for Rolls-Royce’s global clientele. This rigorous process involved evaluating the scent in both stationary and dynamic environments, as well as under varying temperature and humidity conditions. Specialists meticulously calibrated the precise dosage for the diffusion system, striking a delicate balance between longevity and subtlety. More than 30 iterations were refined before in-house experts deemed the fragrance worthy of Rolls-Royce’s exacting standards.
“Phantom is a one-of-a-kind vehicle with a uniquely designed interior that offers a unique opportunity to immerse the customer in an unparalleled multisensory environment,” says Martina Starke, General Manager, Bespoke Design at Rolls-Royce Motor Cars. “With Phantom Scent, we are able to build on this idea and offer a new olfactory identity that enhances the car’s overall experience.”
Luxury is not only found in exquisite materials or flawless craftsmanship. Often, it manifests in subtle ways, with a level of perfection that captures the eye and resonates deeply. Phantom Scent embodies exactly that: an invisible companion that does not dominate the space but subtly refines it. It is a new dimension of luxury, a hint of exclusivity that remains unnoticed yet ever-present – reaffirming Rolls-Royce as the master of sensory experiences.
Visit the official Rolls-Royce website.
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Last Updated on February 10, 2025 by Editorial Team
