For Ferruccio Laviani, industrial design is a scientific discipline with clear rules. For this reason, he has never been interested in design-art, or in limited edition design – design products are meant to be mass-produced in many copies. Ergo, an industrial product must be engineered and follow industrial rules. This doesn't mean that design can't be poetic; in fact, Ferruccio Laviani loves to experiment and play with materials, continuously exploring new paths.
Your work has taken you all over the world. What’s your favourite city? And what are the top 5 spots in this city you’d recommend to your best friend when they are in town?
This is a really difficult question, as I don't have just one favourite city. I can narrow it down to three, let's say Cairo, São Paulo, and Paris. As for must-see places, I would say…
The Archaeological Museum and Café Riche
In Cairo
MuBE, MAST and La Casserole restaurant
In São Paulo
The Louvre
In Paris
