Have you ever wished that you could bottle up stories, to keep in a safe place and open them up when you feel like reliving a beautiful moment? Well, scents do just that. They take you to a joyous place of nostalgia, warmth and connection. They’re an everyday-companion that whispers stories into you ear, or rather: your nose.
As an actor – and therefore storyteller himself – Lucien Laviscount has long recognized that beautiful feature of quality fragrances. Now, the Emily-in-Paris-star has made it his mission to step off screen and share stories with the world in a different way, by partnering with Kilian Paris.
Lucien is presenting the brand’s newest fragrance, Old Fashioned, as its first ever ambassador. Old Fashioned is a refined fragrance that blends heritage with sophistication, featuring whisky notes inspired by the intricate flavor profile of an 18-year-old single malt.
Much like his character Alfie on the hit Netflix-show, Lucien Laviscount appreciates style and sophistication and found the perfect match in Kilian Paris. Through this collaboration, Laviscount invites us to experience a fragrance that evokes timeless elegance, while also capturing modern luxury.
Old Fashioned is more than a scent—it’s a statement of class, a nod to tradition, but with a twist. Laviscount’s passion for storytelling shines through, in his roles and beyond.
The 32-year-old sat down with for an interview with Noble & Style to talk about what moments in his life Old Fashioned takes him back to, what’s next in his career and, as a true Brit, James Bond and Shakespeare.
What drew you to partner with KILIAN PARIS for this fragrance launch?
Honestly, what really drew me in was the brand’s ability to blend heritage with modern luxury. I first came across KILIAN PARIS at the Brit Awards after party, hosted by the brand in 2023. I was immediately captivated by Angels’ Share… Can you imagine? A centuries-old Hennessy cognac heritage transformed into a fragrance! I was hooked ever since, and when I learned about Old Fashioned, a fragrance inspired by an 18-year-old aged whisky, I knew I had to get involved.
How do you see your personal brand and the brand identity of KILIAN PARIS complementing each other?
I think there’s a natural synergy with KILIAN PARIS. We both value heritage, quality and the finer things in life. The synergy between us lies in our shared passion for creativity and storytelling. We both value innovation and strive to create unique, compelling experiences.
How does this fragrance capture your own sense of style and personality?
Old Fashioned is the essence of a modern-day gentleman captured in fragrance form. And being British, I've got a personal connection to this fragrance’s inspiration.
What emotions or memories do you hope this fragrance evokes for those who wear it?
For me, Old Fashioned is all about evoking a sense of timeless elegance and sophistication. I hope that when people wear it, they feel like they're transported to a world of refinement and luxury with a modern twist.
Can you describe the role scent plays in your daily life and how it influences your mood or mindset?
I would say scent plays a significant role in my daily life – it's like an invisible accessory that completes my outfit and sets the tone for the day. I believe that different scents have the power to evoke specific emotions and memories, so I'm very intentional about the fragrances I choose to wear. Old Fashioned is part of a significant turning point in my career, and I know, looking back, it will spark memories of this exciting time.
What do you experience with Old Fashioned?
As you first inhale, you are greeted by a comforting aroma. Kilian explained that it’s the Wheat Absolute and Davana Essence that bring this quality. Something that is characteristic of Kilian fragrances is woody notes, and, in this case, Cedarwood steps in. And finally, there’s a sweetness to round it all out.
If Old Fashioned were a character in one of your films, how would you describe its personality and presence on screen?
That’s a tough one! I would say it would be the kind of character who walks into a room and just commands attention effortlessly. Someone who has this magnetic presence on screen, leaving you captivated and wanting more with every scene they're in. Old Fashioned would definitely steal the show without even trying.
What specific elements of the fragrance reflect your personal style and personality?
Growing up British, I've always appreciated the paradox of tradition and innovation. We Brits have a knack for blending the old with the new, much like pairing a vintage suit with neon socks. This fragrance captures that same playful yet sophisticated spirit. It's the embodiment of classic British charm—with a cheeky twist. Imagine James Bond cracking a joke or a Shakespearean sonnet with a punchline. It's all about embracing elegance with a wink and a nod.
What does Old Fashioned mean to you?
To me, Old Fashioned embodies the essence of classic style and sophistication. I think it’s also about embracing the past while living in the present, appreciating the craftsmanship and attention to detail that goes into creating something truly exceptional.
