Unleash Your Inner Bond at Aston Martin Q New York
Aston Martin proudly inaugurated its first ultra-luxury flagship, Q New York, situated at the prestigious address of 450 Park Avenue in the vibrant heart of Manhattan. The flagship location showcases Aston Martin's long-standing dedication to luxury craftsmanship and personalization, catering to the discerning clientele seeking to create their own intimately personal Aston Martin.
As visitors approach the magnificent Park Avenue location, they are greeted by a breathtaking window installation called the “Champagne Frame.” This installation features one of the largest single panes of glass ever installed in a New York building, offering a glimpse into the world of Aston Martin. Illuminated by a spectacular 2,100-bulb chandelier, the window frame showcases Aston Martin's iconic models, creating a mesmerizing display.
Q New York serves as a showcase and launch venue for Aston Martin's latest products, including unique special builds, limited-edition models, and their awe-inspiring portfolio. Among the models on display is the all-new DB12, making its North American debut, and the era-defining Aston Martin Valkyrie AMR Pro hypercar.
One of the highlights of Q New York is the ultimate blend of digital and physical car configurations. Clients can engage in a custom-made appointment where they can visualize their personalized Aston Martin on a massive 10.5-metre x 3.5-metre LED wall, offering an ultra-high definition, 360-degree view of the car in real-life size. Aston Martin aims to create such a realistic configuration that clients feel as though they are opening the door to their dream car. Utilizing innovative Near-Field Communication (NFC) technology, clients can seamlessly combine physical colour and trim samples with live on-screen configuration, providing a sensorial touch and feel experience.
Furthermore, Q New York facilitates real-time communication with Aston Martin's renowned designers and the Q by Aston Martin team through a live video link to the brand's design studio in Gaydon, UK. This exclusive collaboration allows customers to engage in the most bespoke and sophisticated commissioning experience, rivalling a personal visit to the headquarters.
The Q by Aston Martin bespoke service is a vital component of Aston Martin's ultra-luxury strategy, providing customers with unparalleled freedom and expression when customizing their cars.
This bespoke experience allows customers to invest upwards of 30% of the car's original retail value to create a truly unique and individual Aston Martin.
Lawrence Stroll, Executive Chairman of Aston Martin, expressed his excitement about the opening of Q New York, stating, “The opening of our first flagship Q location, in our largest commercial market, is the latest distinct expression of Aston Martin's shift to an ultra-luxury brand. It demonstrates our ambition to drive global growth and create elevated customer experiences to match our owners' passion for Aston Martin.”
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin highlighted the significance of Q New York, stating, “We have created Q New York as a landmark across the Atlantic where our customers can collaborate with our designers to make their own lifelong Aston Martin dreams come true. This is our version of creative performance design and precision craft at their finest.”
Q New York is now officially open at 450 Park Avenue, welcoming appointments scheduled through any Aston Martin dealer. With its unmatched British tailoring, unique craftsmanship, and highly tuned intensity, Q New York offers an extraordinary experience that exemplifies the essence of Aston Martin.