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TAG Heuer Carrera Porsche Chronograph
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TAG Heuer Carrera Porsche Chronograph

Defining powers of their respective industries, Porsche and TAG Heuer have just made the stunning announcement of their highly promising global partnership. The Stuttgart-based carmaker and the La Chaux-de-Fonds-headquartered watchmaker are just four hours apart – a lot less, if you travel in a beautiful automobile with the Porsche crest on it. That proximity extends through space and into time, for the history of Porsche and TAG Heuer have intersected each other in numerous ways and on numerous occasions over the last decades. 2021, however, marks the beginning of the most special new chapter in their shared history: an official collaboration that should give TAG Heuer and Porsche enthusiasts some amazing new timepieces over the coming years.

TAG Heuer CEO Frédéric Arnault and Detlev von Platen
In tune with the times: TAG Heuer CEO Frédéric Arnault and Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG have announced their new partnership online.

Case in point is the timepiece that first materialises this unexpected and yet so perfectly balanced partnership: enter the TAG Heuer Carrera Porsche Chronograph Special Edition. First, there is the inspired name – the Porsche 911 Carrera and the TAG Heuer Carrera share their iconic names, both miraculously inspired by the same thrilling race in South America called Carrera Panamericana; the last of which Porsche actually won in 1954.

TAG Heuer Carrera Porsche Chronograph Watch
High energy design, impressive craftsmanship and an iconic name: TAG Heuer and Porsche are a match made in heaven.

The 44 millimetre-wide TAG Heuer Carrera Porsche Chronograph is a luxurious piece of engineering with a calculated balance between top-tier sportiness and ageless elegance. If that painstakingly refined recipe sounds familiar, that is because it so seamlessly fits the Porsche 911 Carrera just the same. Beautifully finished stainless steel, black ceramic and virtually scratch-proof sapphire crystal safeguard what TAG Heuer calls a “grey asphalt dial” with applied Arabic numerals inspired by those seen on the tachometer dial inside the latest 992-generation 911.

TAG Heuer Carrera Porsche Chronograph Watch
Subtle design elements such as the Porsche GT Sport steering-wheel-inspired self-winding rotor of the impressive Heuer 02 caliber help make this collaboration that much more special.

On the back, the impressively engineered TAG Heuer manufacture caliber Heuer 02 features a unique self-winding rotor inspired by the design of the GT Sport steering wheel, further strengthening the bond between timepiece and automobile. With a weekend-lasting 80 hours of power reserve, column wheel and vertical clutch (in other words the most desirable specifications a mechanical chronograph movement can have), the Heuer 02 caliber holds its own against the mighty turbo-charged engines that power today’s 911 Carrera.

TAG Heuer Carrera Porsche Chronograph Watch
Fuelled by a common history with innovation and motor racing at its core, the TAG Heuer Carrera Porsche Chronograph is a seamless blend of the Porsche and TAG Heuer universes.

Available on a Porsche-inspired, contrast-stitched leather strap or on a stainless steel bracelet, find the TAG Heuer Carrera Porsche Chronograph at tagheuer.com.

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Words: David B.

Photos: TAG Heuer

 

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