Say the name and most people picture the same thing: the Spirit of Ecstasy, a long bonnet, a car that seems to glide rather than drive. Fewer people know how the range actually works, what each model is for, or what a Rolls-Royce costs today. Here is a clear guide to every current model and to Rolls-Royce prices today.
Since 2003, Rolls-Royce Motor Cars has been part of the BMW Group and builds every car by hand at its home in Goodwood, West Sussex. It is a small company by car industry standards. In 2025 it delivered 5,664 cars worldwide, close to its record of 6,032 in 2023. That scarcity is part of the appeal.
Rolls-Royce models at a glance
Today the range has four model lines. Three still use the famous 6.75 litre twin turbo V12. The fourth is electric, and it points to where the brand is heading.
- Phantom: the flagship saloon, also available with an extended wheelbase.
- Ghost: the smaller saloon, made to be driven as much as to be driven in.
- Cullinan: the SUV, the brand's most popular model in many markets.
- Spectre: the fully electric coupé, now in its second series.
Phantom: the flagship
The Phantom name goes back to 1925, and it has always been the car Rolls-Royce builds without compromise. The current eighth generation arrived in 2017 and was updated as the Phantom Series II in 2022. It is the most formal car in the range, with a raised seating position, a near silent cabin and the Gallery, a glass panel across the dashboard where owners can display a piece of art.
The extended wheelbase version adds legroom for passengers who are rarely behind the wheel. Phantom is also the car Rolls-Royce uses for some of its most ambitious one off commissions, like the Phantom Goldfinger made to celebrate sixty years of the Bond film.
Ghost: the one you drive yourself
Ghost was introduced in 2009 as a smaller, more approachable Rolls-Royce. The current generation followed in 2020, with a Series II update in 2024. It keeps the V12 and all wheel drive, but the mood is lighter and less ceremonial than Phantom. Many owners drive it themselves during the week, which is exactly the point. An extended version is available for those who prefer the rear seat.
Cullinan: the Rolls-Royce SUV
When Cullinan arrived in 2018, it was the first SUV in the brand's history. The name comes from the Cullinan diamond, the largest gem quality rough diamond ever found, which was discovered in South Africa in 1905. The car was updated as the Cullinan Series II in 2024.
It is built for a life that includes more than city streets: ski chalets, country estates, long drives on poor roads. The Viewing Suite, two leather chairs that rise from the boot, has become one of its most photographed details. We took it to the water for our Cullinan yachting story.
Spectre: the electric Rolls-Royce
Spectre, launched in 2023, is the first fully electric Rolls-Royce and the spiritual successor to the Phantom Coupé. In June 2026, the brand revealed the Spectre Series II, with more power, new battery technology, faster charging and a range of more than 600 km on the WLTP cycle. We were at the launch in Cornwall, and you can read about the world of Spectre Series II here.
For many longtime clients, the surprise has been how naturally the electric drive suits the brand. Silence and effortless power were always the Rolls-Royce promise. An electric motor simply delivers them more directly.
Black Badge: the darker side
Black Badge is the more assertive version of the range, introduced in 2016 for clients who wanted something less formal. It brings more power, darker chrome, a black Spirit of Ecstasy and bolder interiors. It is offered on Ghost and Cullinan, and since 2025 on Spectre too. Our Black Badge Spectre story shows what changes.
How much does a Rolls-Royce cost?
Rolls-Royce rarely mentions prices because almost every car is specified individually. The list prices are known all the same. In the UK the range starts at £287,400 for a Ghost, and in the United States at around $355,000, both before any options.
- Ghost: from £287,400 in the UK, around $355,000 in the US.
- Spectre: from around £330,000, around $420,000.
- Cullinan: around £350,000, around $440,000.
- Phantom: from £431,400, around $460,000. The Phantom Extended passes £500,000 and $550,000.
- Black Badge: a premium over the standard car, for example £335,400 for a Black Badge Ghost.
UK prices include VAT. US prices are dealer list prices before local taxes.
In practice, the list price is only the starting point. Paint, leather, wood, the starlight headliner and Bespoke details can add a great deal, and the final figure depends entirely on the client. Running costs follow the same logic: insurance, servicing and tyres are in line with the car's size and value.
Bespoke and Coachbuild
What makes a Rolls-Royce different is less the engine than the freedom to make it your own. Through Bespoke, clients can choose almost any colour, commission embroidery or marquetry for the interior, or have the coachline painted by hand. At Goodwood, a single craftsman still applies that fine line along the side of each car with a squirrel hair brush.
Beyond Bespoke sits Coachbuild, where a handful of clients commission a car built from scratch. Boat Tail in 2021 and the Droptail series that followed, including La Rose Noire, are among the most exclusive cars ever made.
Rolls-Royce prices and models: the short version
Phantom is the flagship, Ghost the one you drive yourself, Cullinan the SUV and Spectre the electric coupé. Black Badge adds a darker, sportier character. Prices start at £287,400 in the UK and around $355,000 in the United States, and Bespoke can take a car almost anywhere you like. You can explore the full range at rolls-roycemotorcars.com.
Last Updated on October 11, 2026 by Editorial Team
